Every touchpoint matches mood and mode, creating connections that exceed expectations.
THEMATIC
From brand essence to immersive showcase – a 360° brand experience rooted in nature and brought to life across every touchpoint.
WHAT WE DID Strategic Brand Positioning, Logo & Identity Creation, Product Visualisation, Content Creation (2D & 3D), Packaging Design (UK & US), Urban Store Design, Trade Show Booth Design
HYDRIA – RHS URBAN SHOW Designing calm, delivering clarity – An immersive brand world for Hydria, from identity to interactive showcase.
CONTEXT
Hydria is a smart fountain brand inspired by nature, wellbeing, and the art of stillness. Rooted in its namesake – the ancient Greek water-carrying vessel – the brand needed a distinctive identity and market positioning that would resonate across both the UK and US.
From this foundation, we developed the full suite of brand elements, including logo, packaging, digital content, and high-impact 3D product visualisations. The next evolution of the brand expression was brought to life through a fully immersive showcase at the RHS Urban Show in Manchester, 2024 – a live opportunity to engage customers in both the beauty and technology of the product.
CHALLENGE
The brief required an end-to-end creative solution – one that not only communicated Hydria’s positioning but also translated its design and health benefits into an engaging real-world setting.
We needed to create an environment that would invite exploration, spark interaction, and work across diverse audiences and markets. Packaging had to feel natural, premium and adaptable across regions, while the trade show booth had to capture attention and communicate technical innovation through clear, considered storytelling.
SOLUTION
Starting with strategic brand positioning, we anchored the Hydria identity in nature, calm, and elemental form. The logo and visual language were informed by the etymology of ancient water vessels, giving the brand a timeless quality grounded in purpose.
For packaging, we designed bespoke solutions tailored to UK and US requirements, supported by high-end 3D product visualisations that highlighted both the design and the wellness benefits.
At the RHS Urban Show, we delivered a fully custom booth concept: a high-impact graphic backdrop, tactile display furniture, and a hands-on demonstration zone that revealed the Hydria system in full. A cutaway planter allowed live demos of the pump and finials, with hidden storage to support continuous interaction. An integrated digital screen extended the story with branded content, rounding off a full-sensory, real-time brand experience.
From brand strategy to booth design, the project delivered a 360° activation – one that brings Hydria to life as a product, a brand, and a lifestyle.
