Elliot Morris
Founder & Managing Director
With a background in interior architecture and design, Elliot began his career at leading London studios, taking on roles as both Designer and Projects Director. Working alongside Michael Baird, he contributed to a wide range of high-profile brand and retail projects, building a strong foundation in spatial design, technical delivery, and creative leadership.
This experience led to a move into the luxury automotive sector, where McLaren brought his expertise in-house. Over the past decade, Elliot has played a central role in shaping the brand’s physical identity – conceptualising and delivering a new global corporate identity now rolled out across international markets.
His work is defined by a practical, design-led mindset and a focus on execution, ensuring ideas are carried seamlessly from concept to delivery.
Michael Baird
Founder & Creative Director
Specialising in the creation of experiential brand spaces over the years Michael has had the pleasure of working with a number of highly influential clients.
Michael was Integral to the launch of the first pure bred McLaren road car, the Mp4-12c, and their first London flagship and more recently a new agile ‘Discovery Store’ concept for Miele in Amsterdam.
Michael led the original award winning concept for the first automotive inspired airport lounge for Lexus in Brussels, following the redesign of the brands dealerships, credited as top of the ‘Driver Power Survey’ and now implemented in over 200 sites across Europe.
